The face of the future market economy, wood flooring business from the current product competition and service competition, and ultimately to the competition in the business model and industry platform competition, and the higher level of competition on the enterprise's ability to innovate, production capacity and financing capacity The higher the requirement. At present, the concentration of domestic wood flooring industry is not high enough, and capital, technology, manpower, resources and other market economy elements are not concentrated. From eight years ago, in the Americas, Europe and some other international markets, China's wood flooring gradually squeezed out the products of other countries, accounting for 20% of the market, indicating that China's ecological wood flooring industry in the international market There is a very strong advantage.

But in the past three years, the situation has changed. On the one hand is the price, North America, Europe and other places to try to lower the price; the other hand, more and more international markets began to implement certification, which is China's wooden flooring business is a not small threshold; Then there is the transport Logistics costs increase, the shortage of raw materials supply, but also make China's wood floor business operating costs increase.

For different wooden floor manufacturers or suppliers, the biggest trade barrier is legal timber. This trade barrier will become stronger and stronger in the future and more and more. Now the Japanese government procurement law, the United States Lacey Act, the European harvesting policy are more and more stringent. Therefore, the tendency that has been presented since the beginning of the year is that the share of Chinese wooden flooring in the international market has been declining. There are many reasons for this:

The first is cultural differences

The cost performance of wood flooring in China is high in the international market. However, the insurmountable bottleneck of product design and service for Chinese enterprises can hardly meet the tastes of local consumers. Because of the lack of understanding of exotic cultures, culture has become a barrier to market transactions. Faced with different cultural backgrounds, for suppliers, even if the price is good, more trees, but also followed behind others. Based on this situation, many Chinese products can only go mass-based overseas and have few footholds in some market segments with higher individual value or higher added value.

Followed by foreign trade barriers

With the second dip in the financial crisis in the European market, the trade protection in the foreign trade market has once again risen. This time the building materials industry has become the protagonist, the first building materials companies in China by the United States filed a lawsuit claim a price compensation, after which Foshan ceramics or will encounter the EU's largest anti-dumping investigations, the United States lost to the United States gypsum board litigation. The World Bank's "Temporary Trade Barriers Database" report on May 26, which monitors global trade protection measures, shows that Chinese exporters continue to be the No. 1 target for trade remedy investigations, with 47% of newly launched trade surveys in the first quarter and 82% The completed trade surveys target or involve China. All these let us see that the road of building materials export trade has become increasingly difficult.